The platform is rolling out a updated setting that allows them to lessen the quantity of AI-made videos appearing in their timelines. This move comes as the platform announced that it presently contains over 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global launch. This advancement comes amid a rise in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that approximately a tenth of the fastest-growing content creators on another major platform primarily display clips produced artificially. A significant portion of this content is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, including digital art to educational videos, and we aim to give people the option to adjust the amount of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The service announced that there are now 1.3bn videos on its network tagged as AI-generated. In total, in excess of 100 m media items are added to the app every day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI content they see by opening the “manage topic” setting in the platform and selecting AI-made media. Further subjects that are already be modified under the setting include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
Its rules require users to identify lifelike AI-generated content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will from now on add an artificially created watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to stop users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a $2 million awareness program for professionals and organizations to create learning resources about using AI responsibly. This initiative will benefit charitable organizations dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during discussion over intentions to cut jobs for hundreds of content moderators in Britain. The company is planning to reduce 439 jobs in its trust and safety department in London, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most graphic content prior to it gets reviewed by humans. TikTok reported a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
